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Posts archive for: February, 2006
  • Beyond the Yonder

    This an except from an article to be published in Business world Mega B school Guide this Feb end....thought will post it because..well generally :)

    In the blink of an eye, in a flash of lightening, in a thousand tears and a zillion smiles…………you are an MBA.

    And the blinks, flashes, tears and smiles have each a story of their own. That is what makes Xavier Institute of Management an unforgetful experience.

    When you do realise that what you are experiencing is par excellence, as an adept MBA you start taking stock of what is good and what rocks. The sprawling 20 acre campus, world class faculty, the innumerable JLT’s (That is what parties here are called), the rigorous academic schedule, the mughlai of the night mess, the caffeine shots and beyond, you really don’t know what to blame for your elevated existence.

    I don’t know if 1000 words can do justice to memories of a lifetime. To reminisce is a daunting task…….the onus of categorizing moments and slotting experiences is an unfair one yet I take up this gauntlet by writing a memoir , not to revisit the past but to acknowledge all that was. My two years have seemed to revolve around assignments, presentations, quizzes, projects, CEO talks and sporadic getaways. But the ensemble transcends it all
    Xavier experience resembles a kaleidoscope. It is a diversity of something or piecing together the parts of a symbolic puzzle- your life.

    It is difficult where to start. It could be the academic block- the sanctum sanctorum which bears testimony to the grueling academic schedule or the boys’ hostel the walls of which have witnessed and eavesdropped on all my life’s stories.

    A typical day in XIM is hard to describe. The academic rigor of the institute is well known. However the scores of classes are as trite as the Sun rising. One hardly seems to notice them. What makes our day is the much desired but occasional lecture cancellations. What makes our day is the quick run to x-café for a bite.

    If you bump into a South Indian with an Oriya accent talking French, don’t be surprised. We ximbians have an affinity for languages. Some happen by default (my credentials include Oriya and Tamil) while some by design (German, French to name a few).

    We proudly rave about the hard-wired campus, with a full-featured Academic Information System, on the fibre optic LAN. I don’t know if it is a boon or a bane. It does sound cool, such immaculate connectivity, who can complain about that? But when you come back from a sumptuous dinner all ready to hit the bed and then there is a notice on the virtual notice board regarding managerial computing assignment submission in the night or an announcement of a Marketing quiz early morning you really wonder if IT is overrated in this country. You love it, you hate it, but you can’t ignore it.

    The XIM community is a small one as compared to some institutes in the country. Its one family. However if you want to descry the stark ends of this family then Xpressions and Maxinations are two events you must witness.

    Xpressions-the lambency of which will always glow in my heart as the embodiment of faith, unity and victory is the annual b-school festival of XIM It is 5 days of absolute bindaas fun. The institute is agog with excitement. It’s a carnival with studies duly taking a back seat. The whole XIM junta joins hand to deliver the best to the best in the country. Xpressions is a mélange of presentations, rock show, choreography, quizzes et al which each one seems to savour.
    Maxinations is a euphemistic term for war in XIM. Its 4 days of block wars. With each block eying to win the coveted Maxination trophy. Its about product launches, stingy budgets, media planning, recall, awareness…..the 4 days test all your marketing, finance, operational skills. Nobody sleeps during this time, I found it hard to believe when I came to the campus. But today I can vouch for it. The competition is so tough that every minute dissipated is every mark lost.

    And carefully interspersed among the classes, presentations, Xpressions, maxinations, xuberance are the tequila shots. Shots of a quick trip to the Puri beach, shots of JLT’s, shots of festival celebrations, shots of food festivals( the Rajasthani happens to be my favourite), shots of basketball matches. Shots which duly live up to the semantics of “motley” and keep our adrenaline pumping.

    The famous U2 song “where the streets have no name” aptly describes XIM. There are no specific paths to follow. We make choices, take decisions and humbly receive the consequences. The ambit of our decisions and choices range from trite to profound. Whether it is the decision to form a group, to choose a specialization, to choose a job it’s our call. When you do get in the habit of making your life, the feeling is unparallel.

    As my term end approaches I know I have to go and face the “Wild World”. Sometimes I am plagued with the question that whether I am prepared to dive in the deep. The answer is that one can never be prepared for such things. There is always more that you can do. But I am confident that I am ready for it. Whether I trot, canter or gallop is a different issue.

    One of the biggest learning’s that I take with me is that my life is a matter of choice and not circumstances. It’s a call I make.
    I decide that “I shall not die today”.

  • Marketing and Lying

    Was reading this article on “Marketing and Lying”. Well the topic is debatable. it did unsettle me a little as I happen to plan a career in the same.

    I stand up to the debate not in defiance but it acknowledgement.
    Do marketers lie? i guess its your perspective. I mean define "lying", and then we can continue with the discussion.
    Ok I’ll tell you what i feel, straight from the gut, unadulterated.
    They sell you a point of view, not sleazy but a dazzling one.
    Marketing sells dreams. They always don't sell reality. Are dreams a lie? Well if that is what you think then so is marketing. But then is it wrong? I really don't know.

    A marketer will make a mundane task of taking a bath a magical one. I mean what is the fun of buying soap when all the soaps look the same and they promise nothing more than just clean skin (the truth).
    The liril ad was nothing but a realisation that for a typical housewife bathing is the only time when she feels free, thinks about herself and not the family or those around her whom she is bound to take care... How does a housewife's free time translate into a bikini clad girl bathing under a waterfall you may ask? Well it’s because the idea was to sell her a dream and not a reality, exaggeration you may say, that is your opinion.

    Most of us look for getaways, alternate realities. Marketers simply bank on this need of people. But then ageing opinions may vary. I mean I don't want too much of reality. I’m already living one. And I really don't mind if someone makes shaving more than just a mundane ritual for me.

    Marketers do at time transgress the boundaries and promise an impossible. Ideally it should not be done. But then what can be promised and what can't is again perspective prone.

    The only point I am trying to make is that marketing is a mélange of reality, hopes, dreams, ambitions and more.
    Disclaimer: You may not agree

    I guess I better stop; I tend to ramble at times, so I’ll make it short and simple.
    On second thoughts i am not sure about the simple part. :)

    To end here is a quote by Charles Revson, something which i think to a certain extent defines marketing.

    "In the factory we make cosmetics, but in my stores we sell hope."

  • I Really Don't Know

    You know I am a serious believer of the maxim "all's well that ends well". Now wait a minute don't get all conclusive with just this statement. I'm sure that is what everybody says or feels but you know this is different.
    They always say that it's the journey also that matters and sometimes in our quest for the destination we tend to ignore the "woods so lovely". Well I don't per se ignore the woods but for me it's the ensemble of the journey and the destination that evokes the word pleasant. I might compromise on the journey - it maybe difficult, challenging or emotionally taxing but the end has to be happy. Its like those Bollywood flicks people are killed or die as the case maybe but those who matter survive.
    Still a little addled? Let me get you closer home. We encounter so many people in our lives with their influence ranging from tangential to core but not all these entire encounters end as one would want. For me those interactions which did not have a pleasant denouement lose all their peregrination importance. Wrong I guess!

    Love, friendship, care, concern are forever or never. You can't switch on and off of them and I have no clue how people are in and out of them. You can start liking people you dislike but how can you dislike those you liked? How? Well that maybe the case if you wear your emotions on your sleeves but why would you do that?

    So many questions and such few answers. I don't want anyone reading this to assume my "holier than thou attitude". I do have my own eccentricities and weaknesses but these questions are probably the ones that even I don't understand. One explanation which many have given as a single answer to the questions galore is that human mind is complex and unique so it is important to understand and respect it. Well if you insist.

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