Was reading this article on “Marketing and Lying”. Well the topic is debatable. it did unsettle me a little as I happen to plan a career in the same.

I stand up to the debate not in defiance but it acknowledgement.
Do marketers lie? i guess its your perspective. I mean define "lying", and then we can continue with the discussion.
Ok I’ll tell you what i feel, straight from the gut, unadulterated.
They sell you a point of view, not sleazy but a dazzling one.
Marketing sells dreams. They always don't sell reality. Are dreams a lie? Well if that is what you think then so is marketing. But then is it wrong? I really don't know.

A marketer will make a mundane task of taking a bath a magical one. I mean what is the fun of buying soap when all the soaps look the same and they promise nothing more than just clean skin (the truth).
The liril ad was nothing but a realisation that for a typical housewife bathing is the only time when she feels free, thinks about herself and not the family or those around her whom she is bound to take care... How does a housewife's free time translate into a bikini clad girl bathing under a waterfall you may ask? Well it’s because the idea was to sell her a dream and not a reality, exaggeration you may say, that is your opinion.

Most of us look for getaways, alternate realities. Marketers simply bank on this need of people. But then ageing opinions may vary. I mean I don't want too much of reality. I’m already living one. And I really don't mind if someone makes shaving more than just a mundane ritual for me.

Marketers do at time transgress the boundaries and promise an impossible. Ideally it should not be done. But then what can be promised and what can't is again perspective prone.

The only point I am trying to make is that marketing is a mélange of reality, hopes, dreams, ambitions and more.
Disclaimer: You may not agree

I guess I better stop; I tend to ramble at times, so I’ll make it short and simple.
On second thoughts i am not sure about the simple part.

To end here is a quote by Charles Revson, something which i think to a certain extent defines marketing.

"In the factory we make cosmetics, but in my stores we sell hope."